He failed to qualify for next week’s presidential debate, is bleeding cash, and is on a mere nine state ballots, reducing his chances to, “essentially nil.”
I think it was also to capture the crowd who maybe disliked Trump, but didn’t feel like they could go Biden. His running gives these people someone other than Biden to vote for. It’s the reason Trump’s backers have been funneling money into his campaign (his “supporters” haven’t). And and vote not for Biden helps Trump either win, or with building support for his next insurrection upon losing.
I think it was also to capture the crowd who maybe disliked Trump, but didn’t feel like they could go Biden. His running gives these people someone other than Biden to vote for. It’s the reason Trump’s backers have been funneling money into his campaign (his “supporters” haven’t). And and vote not for Biden helps Trump either win, or with building support for his next insurrection upon losing.