Inside the ‘arms race’ between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube’s dramatic content gatekeeping decisions of late have a long history behind them, and there’s an equally long history of these defenses being bypassed.

  • [email protected]@sh.itjust.works
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    11 months ago

    What Google seems to forget or simply not care about is I can always just… leave.
    I used reddit a lot more than I use YouTube.
    If enough viewers and content creators were to jump ship, they’d scramble to change their tune.

    • _pete_@lemmy.world
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      11 months ago

      I went through a period of de-googling a couple of years ago. Swapping browser, mobile os, search engine, storage, maps, music, video purchases, voice assistant and even email service was relatively simple, there are alternatives out there which do the job just as well if not better than what Google offer.

      The only exception is YouTube, yea there are individual sites that occasionally offer some of the videos I want (often with a subscription attached), there are some federated systems like NewPipe which have some videos but there is no one offering remotely the quantity or quality of what you can get on YouTube for free.

      As the article states, it’s basically a monopoly at this point without a viable alternative.

    • LemmyIsFantastic@lemmy.world
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      11 months ago

      Not going to happen. Most of us, and the ones making the service profitable pay.

      You have no value for Google and lemmy isn’t a population Google cares about in the first place.

    • nous@programming.dev
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      11 months ago

      That is and big if though. Yeah you, me and half the people here might leave over this, but we block ads already and so are not highly valued to YouTube or a lot of the creators and are only a small drop in the ocean of viewers.

      YouTube is betting on more people turning off ad blockers then those that leave. And i am glad to see that it might be having a small effect on more people actually discovering ad blockers instead. Which I bet is something YouTube did not expect to see.

      • SoylentBlake@lemm.ee
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        11 months ago

        No one in the 90s could imagine the internet without AOL or Yahoo either, and yet…

        Or the great Myspace collapse of 2008. Digg before that. Tumblr most recently.

        Big sites go boom fairly often.

        Now, watching Google go Boom, that’s gonna be like modules breaking loose of the ISS and rez-entering the atmosphere. Drawn out over months, as one wing goes, government breaks up another wing, class action lawsuits bankrupt another wing.

        Alphabets circling the drain. And good. Fuck em. Fuck Apple, Fuck Meta, Fuck Amazon, Fuck Reddit.

        Just a couple more years now and imma nominate Craig from Craigslist for all the years nobel prizes for officially winning the internet.

        Specific niche forums, Craigslist and Wikipedia are the last bits of honestness and fun online. And ymmv with Craigslist people being honest.

        • Sowhatever@discuss.tchncs.de
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          11 months ago

          In what world Craigslist is honest and Alphabet is circling the drain? They make billions of profit per quarter and they have majority control of the biggest two platforms worldwide (mobile and web). We are not in the wild west years of the early web. It will be decades before Meta or Alphabet collapse, in favor of TikTok or a similar, or even worse, competitor. Mastodon and lemmy are an exception and a niche, not a rule.

          Wishing something very hard doesn’t make it true.

        • Amends1782@lemmy.ca
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          11 months ago

          Can’t fucking wait to see Google disbanded hopefully in my lifetime , then Amazon

    • Sowhatever@discuss.tchncs.de
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      11 months ago

      Why would creators leave? They only earn money from users that watch ads or use premium. Ad blocker users leaving doesn’t affect them.

      And if you “just leave”, guess what? You just saved them a few bucks in bandwidth. It’s a win-win for them.

      It’s YouTube, they don’t need “exposure”. They are out to make a profit.