Most noteworthy for me is the fact that more Americans think that porn (52%) and homosexuality (39%) are wrong than spanking children (23%) and being ultra wealthy (18%).
🤡 country
https://www.pewresearch.org/religion/2026/03/19/what-do-americans-consider-immoral/
I have never met anyone who is a member of the “American Trends Panel”. (Or a Nielsen family for that matter). But somehow, these mysterious people with 2.5 kids and a dog represent “US Americans”.*
*As a pageant contestant once described us.
I personally know at least one family who is a Nielsen household. You’re asked to keep your participation confidential which is probably why you don’t know anyone doing it.
I did 3 years of Nielsen surveys before I moved last. I didn’t recall secrecy being pushed that hard.
Learn more
No. Once you begin participating, we ask that you do not share that you’re part of Nielsen research. We ask that you do not discuss your role with people outside of your household, including on social media websites, such as Facebook, Instagram and Twitter. This helps keep our research as independent as possible.
It’s been more than 9 years now. I feel like nobody cared enough to even ask.
Are they married with kids? I’ve always wondered if Nielsen ever tracks what single people watch, or college kids, or unmarried gay people. Doesn’t seem like it.
I tracked for neilson when everyone in my household was single. Me, my mother, my aunt.
It’s a retired couple with adult children who don’t live with them.
Well that explains all the NCIS spinoffs. 😉
My family was a Nielsen family for a while back in the 1990s. Our parents basically only let us watch Sesame Street and a few other PBS shows. One of my friends was sort of alarmed, almost offended by this situation, like of all the people Nielsen should be seeking data from, how could it be us?
I filled out one of their little surveys. I got paid 20 dollars or so.