Ford CFO Sherry House told reporters that it expects US car prices to edge up 1% to 1.5% in the second half of 2025 as a result of tariffs on both imported cars and auto parts. The announcement came as part of Ford’s first-quarter earnings report, which showed a sharp drop in profits.
But today:
Prices on the Mustang Mach-E electric SUV, Maverick pickup and Bronco Sport will increase by as much as $2,000 on some models, according to a notice sent to dealers reviewed by Reuters.
In case you were wondering, 1.5% of the ~$30K price of a Maverick is $450. $2000 is ~6.7% of $30K. Ford understated their tariff-induced price hike by more than four times.
Didn’t Ford just say that there wouldn’t be “significant price hikes”?
But today:
In case you were wondering, 1.5% of the ~$30K price of a Maverick is $450. $2000 is ~6.7% of $30K. Ford understated their tariff-induced price hike by more than four times.