During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
TL;DR: the meat industry’s misleading messaging campaign + lobbying
People do not actually need much animal protein, certainly nowhere near the amount in American and European diets. Given that, it is not super hard for an adult to get the full compliment of necessary protein from a plant based diet. Milk, meat, and eggs are largely staples due to marketing.
People do not actually need much animal protein, certainly nowhere near the amount in American and European diets. Given that, it is not super hard for an adult to get the full compliment of necessary protein from a plant based diet. Milk, meat, and eggs are largely staples due to marketing.