Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
A vanishingly small percentage. The kind of people that care about inclusivity and LGBTQ+ rights aren’t the kind of people that drink Budweiser. Their core demographic skews very heavily to the dude bro side of things. They pissed off a significant chunk of their existing customers, and then by immediately backtracking lost any potential new customers they might have picked up. They basically made the worst possible set of decisions they could have.
It’s so weird that people actually think this is true.
I can count on one hand with fingers left over the number of people I know who drink Bud or Bud Light, and every last one of them is deeply conservative.
I live in LA and go out to bars in West Hollywood occasionally. Most people at gay bars order cocktails, since they are dancing and don’t want heavy stomachs; but the beer choices are typically Bud brands, and people order them. The liquor stores in West Hollywood sell Budweiser, as do the grocery stores. The restaurants there have Bud brands on tap or in bottles.
Gay people do drink Bud Light. Maybe not the same percentages or amounts as MAGA Bros, but they do drink it.
So?
How many college aged kids do you know?
Why do you think there’s no gay people out there that just want to chug cheap beer? Like, you’re low key being really bigoted and just stomping your feet when people are trying to explain why you’re wrong…
People’s sexuality has zero to do with what kind of alcohol they prefer… that shouldn’t need to be explained in 2023, but here we are.
How am I being bigoted?
As for the other question, at this point I think I know 2 people in college. It’s been a while since I’ve been out of college myself so I’m mostly having to go by my memory from back then. The two people I know in college don’t drink beer, and back when I was in college nobody I knew drank beer either, we all pretty much exclusively drank rum or vodka, or occasionally like a hard cider or something. My understanding is that beer consumption among millennials and younger generations is down pretty much across the board as is alcohol consumption in general (although less so than beer specifically).
This is less a question of alcohol in general though than it is one of brand perception. Bud has always sold itself as the 'murica beer, just like Fosters always sold itself as what people that have never been to Australia think is an Australian beer. Marketing and brand perception is really the only thing that differentiates most of these beers, as really they’re all pretty much the same stuff in the can.
Because for some reason you think people who support LGBT rights can’t enjoy cheap shitty beer…
I’m not sure what you’re not getting here. It’s the same as saying they don’t watch sports, like fast cars, shooting guns, or any other stereotypically “straight thing”.
Does that make sense?
I’m not suggesting that they can’t like cheap beer, just that the vast majority of them are going to pick a different cheap beer, in part because of exactly the situation talked about in this article as well as other similar things in the past. I’m also aware of other examples, E.G. there are LGBTQ+ gun clubs, but they exist at least in part because of the over-representation of the MAGA crowd among gun owners. I’ve been to plenty of gun shows, and it’s incredibly uncomfortable as a non-conservative to walk around and see all the confederate, MAGA, and just straight up racist paraphernalia being displayed prominently (to say nothing of the overheard conversations which are even worse). Does that mean that non-conservatives or non-straight people can’t be gun owners? No, not at all, although they are statistically in the minority, and it doesn’t help any that many of the retail locations for guns as well as gun ranges are at least somewhat unwelcoming to non-conservatives for a variety of reasons.
There are cultures around certain things, particularly brands, and those cultures do at least to a certain extent impact the popularity of that thing with certain demographics. This isn’t some hard and fast rule, like no, as a Democrat you’re not allowed to like or own a big ass Ford Truck, but if you picked the owner of one at random, there’s better than even odds that they’re a conservative. If said truck also has truck nuts and/or is blowing clouds of black smoke out of its tailpipe those odds shift to a near certainty. Is it impossible that there could be a liberal gay owner of a Ford F-150 with truck nuts and a confederate flag pinned up in the back of it? No, not impossible, but it’s certainly incredibly unlikely.
Oh well if you’ve got such hard-hitting science behind you I guess I just look silly.
I mean I’ve provided just as much data as you have. Your stance is “it’s weird people think this”, and my response is that’s because that’s what people experience. Obviously if everyone you know who drinks Bud is conservative, you’re going to associate those two. I’ve never seen anything to suggest that isn’t the case, and you’ve provided no evidence to counter that either.
Budweiser products have a level of market share (still, even today, after a fairly big hit) that defies political leanings. Their market share was hurt by both political reactions to this complete non-issue of a marketing idea.
The politicization of beer is dumb, as a general rule.
Gays and straights, rich and poor, people just drink beer they like (and, often, can afford to drink in bulk)
Hmm, I wonder if there’s a geographical component to this. I live in the US southeast, and just about the only time I actually see people drinking beer is during large family gatherings or at large sporting events (both with a depressingly large conservative contingent). Maybe if you live in the north or a college town you experience a more varied group of beer drinkers. On the rare occasions I do see a non-conservative drinking a beer it’s almost always some kind of IPA or “fancy” beer, often from a microbrewery. In general though, beer just isn’t a very popular alcoholic beverage in my experience, with wines or liquors being far more popular. Even in college most people I knew would drink rum, vodka, or some kind of hard cider rather than a beer.
What are you on about, just stop.
I went to college in Eastern Kentucky, taught in far Eastern Kentucky, and have friends from all over.
I think you’re reading too much into beer consumption as part of a selection bias. My sister has 2 master’s degrees and is definitely no conservative, and drinks bud light because it’s easy to drink - she doesn’t really like the “good” beers.
People just like things. I’ve had many a Bud Light inside of gay clubs - it’s just beer. Not my favorite, but i haven’t always been able to afford my favorites, especially with bar prices
My anecdata is similar. The only people I know who drink budd/miller/any other cheap crap beers also happen to be trump voters