I always find this such an odd concept. When you look at their privacy policy, you release they track a LOT about you.
They just try to make it sound fancy “we don’t use third party info about you”. No, they don’t need to since they get enough to track you from their own devices. And they “segment you into groups”, but you still tracked, they still have a huge profile about you. Doesn’t change that.
Info Apple tracks about you:
Account Information: Your name, address, age, gender, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender.
Device Information: Your keyboard language settings, device type, OS version, and connection type.
The music, movies, books, TV shows, and apps you download, as well as any in-app purchases and subscriptions.
The topics and categories of the stories you read and the publications you follow, subscribe to, or turn on notifications from.
I always find this such an odd concept. When you look at their privacy policy, you release they track a LOT about you.
They just try to make it sound fancy “we don’t use third party info about you”. No, they don’t need to since they get enough to track you from their own devices. And they “segment you into groups”, but you still tracked, they still have a huge profile about you. Doesn’t change that.
Info Apple tracks about you:
Account Information: Your name, address, age, gender, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender.
Device Information: Your keyboard language settings, device type, OS version, and connection type.
The music, movies, books, TV shows, and apps you download, as well as any in-app purchases and subscriptions.
The topics and categories of the stories you read and the publications you follow, subscribe to, or turn on notifications from.
https://www.apple.com/legal/privacy/data/en/apple-advertising/
And Apple is using that data to sell you ads. It’s been a growth section for Apple, just not a heavily talked about one.
https://9to5mac.com/2022/09/05/apple-ad-business/