"We have nowhere else to go and Amazon know it." The FTC and states are going after Amazon, largely for stopping merchants from offering discounts elsewhere.
value is different than cost. At market shipping rates, Amazon could be charging their customers more, say $1000, for Prime. But that doesn’t mean it costs Amazon that much to operate it. So your statement means they are leaving money on the table, but they still very well may be making a profit off Prime. Just not as much as they could.
value is different than cost. At market shipping rates, Amazon could be charging their customers more, say $1000, for Prime. But that doesn’t mean it costs Amazon that much to operate it. So your statement means they are leaving money on the table, but they still very well may be making a profit off Prime. Just not as much as they could.