Atlas Comics, the seventies comic book publisher set up by former Marvel Comics founder Martin Goodman fifty years ago, kicked off its 50th-anniversary revival as part of Walmart’s first-ever NYCC booth at this year’s New York Comic Con. A historical display showed the history of Atlas/Seaboard characters like The Grim Ghost, Phoenix, Devilina,  Iron Jaw, Lomax and Hands of the Dragon. SP Media Group plans to make movies from the Atlas Comics library with Akiva Goldsman and Paramount Pictures. And that will include an exclusive partnership with Walmart for collectibles and merchandise, action figures with Mego Toys, and a line of apparel with Mad Engine.

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One of Atlas/Seaboard’s characters, Devilina, created by Jeff Rovin, about the sister of Satan who must confront her demonic powers and banish her brother back to hell is getting a film development with Paramount Pictures. With a screenplay written by Black List writer Rebecca Webb in which a sheltered young woman travels to New York in search of her past, to discover she is the sister of Satan, and her twin brother has been manipulating her, while a detective investigates a series of murders linked to her. “Dating back to the golden age of comics, Atlas has been home to some of the greatest comic book creators of all time. There are so many characters to love and so many stories to be told,” said Jon Gonda, EVP, Production, Paramount Pictures’ Motion Picture Group.

Other titles being renewed include Phoenix, Grim Ghost and Hands of the Dragon,