Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • @richieadler
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    67 months ago

    I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler.

    Sadly, money trumps “cool” most of the time.