The EU Data Act changes everything for SaaS: customers can now cancel anytime with two months’ notice. ARR isn’t guaranteed anymore, and retention is no longer about contracts, but about operations, renewals, and customer care.
This was an interesting article. I’m not a service provider, nor in the EU, so I have little personal exposure to this change. I like the customer freedom it will probably provide me as splash damage, though.
The thing I really want to call out is the tone of the article: “This thing we relied on is going away. Instead of gnashing your teeth and being mad, here’s how to leverage it to make your offering more attractive than your competition.”
This was an interesting article. I’m not a service provider, nor in the EU, so I have little personal exposure to this change. I like the customer freedom it will probably provide me as splash damage, though.
The thing I really want to call out is the tone of the article: “This thing we relied on is going away. Instead of gnashing your teeth and being mad, here’s how to leverage it to make your offering more attractive than your competition.”