The Western left has a lot to learn from Hamas & Hezbollah’s media creation & dissemination strategies.
Rather than posting an unedited image or meme accompanied by a wall of ranting or explanatory text, they edit the original footage to simply label objects or explain what is happening.
If your post gets deleted, so does your explanatory text. Attempts to screencap the text degrade the quality of the original image, and video cannot be screencapped as trivially. Full fidelity of the post is reliant on corporations cooperation. Saavy people will use the Internet Archive, but that also relies on people remembering where to find the content that is no longer indexed for searching.
Meanwhile when Hamas posts a video, all you have to do is download the video. It can be supplemented with text or translations, but the core content is self-contained.
Embedding your narrative in the video itself also raises the cost for Western media to repackage your content with their narrative or citing your content in ways counter to your message.
The Western left has a lot to learn from Hamas & Hezbollah’s media creation & dissemination strategies.
Rather than posting an unedited image or meme accompanied by a wall of ranting or explanatory text, they edit the original footage to simply label objects or explain what is happening.
If your post gets deleted, so does your explanatory text. Attempts to screencap the text degrade the quality of the original image, and video cannot be screencapped as trivially. Full fidelity of the post is reliant on corporations cooperation. Saavy people will use the Internet Archive, but that also relies on people remembering where to find the content that is no longer indexed for searching.
Meanwhile when Hamas posts a video, all you have to do is download the video. It can be supplemented with text or translations, but the core content is self-contained.
Embedding your narrative in the video itself also raises the cost for Western media to repackage your content with their narrative or citing your content in ways counter to your message.