Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

  • AutoTL;DR@lemmings.worldBEnglish
    531·
    1 year ago

    This is the best summary I could come up with:

    Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch.

    David Carr, a senior insights manager at the analysis company, told us the engagement time based on just U.S. user data was slightly more favorable to Threads, but not by much.

    Back during its 15 minutes of fame, Threads was leveraged as the fastest-growing platform in the history of apps, hitting 100 million user signups less than a week after launch.

    Instagram head Amad Mosseri has also mentioned their intent to connect Threads to the decentralized Fediverse, though whether that drives new-found interest in the app is anyone’s guess.

    It was clear from Thread’s launch that users were desperate for a Twitter alternative away from owner Elon Musk’s unending march toward making the platform a pay-to-play hellscape.

    A big problem with the app was that it simply didn’t include features found in its main competitors, and the company spent years playing catch up, but all in vain.

    I’m a bot and I’m open source!

    • ChapolinColoradoNZ@lemmy.worldEnglish
      271·
      1 year ago

      From the get go I thought Threads growth wasn’t organic. The low usage stats, imho, only supports that thought. The app isn’t bad and if people were really so desperate, they’d stick to it to help it’s growth.

      • morrowind@lemmy.mlEnglish
        133·
        1 year ago

        Threads is an add-on to instagram. It automatically created shadow accounts for everyone on instagram and automatically imported all followers. Under no reasonable definition can that be counted as organic.

        • senoro@lemmy.mlEnglish
          12·
          1 year ago

          It didn’t automatically create accounts, you had to go in instagram and choose to sign up to threads. It’s just that it became very trendy very quickly and for a very short amount of time. Partly due to the fact that on signing up you got a badge on your instagram account saying you were the Xth person to sign up to threads.

      • RestAssured@lemmy.worldEnglish
        52·
        1 year ago

        Eh. I do think threads is better than twitter, but I think the people that like that text based posting are used to Twitter and nobody else cares about that type of platform

        • Haui@discuss.tchncs.deEnglish
          21·
          1 year ago

          It feels like saying stalin was better than hitler. I think the world would be infinitely better if some government agency just pulled the plug on them rn. Let the process start over. People would migrate to the fediverse on their own and the instances could probably start being profitable at some point.