Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

    • jjjalljs@ttrpg.networkEnglish
      11·
      9 months ago

      I knew a guy who went to work for palantir. I asked "what if you end up working on like domestic spying or other sketchy stuff?’

      He was like, shrug, iunno. Guy did not give a shit about anyone outside his immediate friend and family group.

      • Kalysta@lemm.eeEnglish
        3·
        9 months ago

        And when it turns out the thing he made is used to hurt his friends?

        • jjjalljs@ttrpg.networkEnglish
          5·
          9 months ago

          I’m going to guess he values himself more than his friends, and he’d find justifications, but maybe he’d surprise me.