Digital menu boards will offer discounts and value deals on different items during slower periods of the day, Wendy's said.
  • Wendy’s is walking back suggestions it will start surge-pricing burgers and fries.
  • On an earnings call, the company’s CEO said it would begin experimenting with “features like dynamic pricing.”
  • Wendy’s later said its dynamic pricing wouldn’t raise prices and would only offer discounts.

Wendy’s on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

    • banichan@lemmy.world
      103·
      9 months ago

      They already did months ago in some locations. A Texas Double is now 3.19 instead of 1.79

        • banichan@lemmy.world
          74·
          9 months ago

          Do you really think I remember the exact time I attempted to buy a cheeseburger three months ago?

          • jballs@sh.itjust.worksEnglish
            64·
            9 months ago

            That’s what this topic is about though. They’re talking about changing menu prices depending on what time it is and how busy they are.

            • banichan@lemmy.world
              54·
              9 months ago

              Kinda hard to know if that’s what it was. I left and never came back. They definitely weren’t busy.

              • jballs@sh.itjust.worksEnglish
                43·
                9 months ago

                Haha I’m just messing with you. Wendy’s said they were introducing surge pricing to change their prices throughout the day. So when you said you paid a lot for a burger, I was joking around asking about the time as if they already had it in place.