San Francisco has opened a complaint and launched an investigation of a giant “X” sign that cropped up Friday on top of the downtown headquarters of the social media platform formerly known as Twitter

          • Gray@lemmy.ca
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            1 year ago

            I think the best part is that an “X” in the top corner of a website is a well known sign to close a page. Like, I need to fight the urge to click it to exit out. Beyond that, how the fuck are you even supposed to search anything about it? X is such an ambiguous name. I don’t know why the fuck Musk spent billions on Twitter just to completely rebrand the IP into something so utterly idiotic. Considering his destruction of the platform and firing of most of the staff that maintained it, I would have thought the one thing of value he still had left was name recognition and major cultural ownership of words like “tweet”. I can hardly believe that a decade ago I thought Musk was a genius and I dreamed of working for SpaceX (a dream that faded as soon as I saw employee reviews thank God). Now it’s clear that the man has no idea how to run a small business let alone something as big as Twitter.

            • perviouslyiner@lemm.ee
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              1 year ago

              Didn’t work as the PayPal domain name, but if you try the same idea again and again then surely people will eventually ‘get it’!

            • uwe@lemmy.world
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              1 year ago

              The one thing of value he has left is the user base. And it seems that this will not change, no matter what he does. So unfortunately neither Reddit not Twitter will crumble anytime soon…

              • Gray@lemmy.ca
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                1 year ago

                I think that’s true for Reddit because Huffman hasn’t done anything dramatic enough to lose the base yet unfortunately. But I think Twitter’s base has been melting away. Hard to say because only Musk has the numbers. But with Threads out there now with millions of users and Mastodon having over a million users, the disillusionment with Twitter is much more clearly shown.

        • Flying Squid@lemmy.world
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          1 year ago

          It looks like something under construction. I would think they were building something that didn’t fit the building on the roof if I saw that.

    • quicksand@lemmy.world
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      1 year ago

      I spent way too long searching for the X. Is it hidden in the Twitter lettering or one of the windows?.. God I’m a dumbass

    • piskertariot@lemmy.world
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      1 year ago

      This was my exact feeling.

      Then I thought “I remember when news was easy and available to search on Twitter”

      And then the answer was here. So thank you.