It makes perfect sense, really. This sort of thing happens due to diffusion of responsibility in large enterprises.
The person making assurances to the public (“We don’t use AI art”) does not have control over whether those assurances are actually true. They themselves only have received assurances from someone else. They’re passing a message along, and repeating it. Only when the public is skeptical does anyone within the organization actually go back and check carefully whether those assurances are really true.
What probably happened: Wizards contracted it out to a vendor who probably agreed not to use “AI art” in a boilerplate contract. That vendor hired a freelancer, and handed them the assignment. The freelancer used Photoshop inpainting features. The vendor returned the work to Wizards, who used it directly, trusting that the contract had been correctly fulfilled.
“Company policy is to not use AI art and the contractors that we hire sign a contract that stipulates so. We would like to thank our community for pointing out the AI art provided by a contractor and that went undetected by us. The situation will be handled and we will make sure to improve our internal procedures to prevent a situation like this from happening again.”
It makes perfect sense, really. This sort of thing happens due to diffusion of responsibility in large enterprises.
The person making assurances to the public (“We don’t use AI art”) does not have control over whether those assurances are actually true. They themselves only have received assurances from someone else. They’re passing a message along, and repeating it. Only when the public is skeptical does anyone within the organization actually go back and check carefully whether those assurances are really true.
What probably happened: Wizards contracted it out to a vendor who probably agreed not to use “AI art” in a boilerplate contract. That vendor hired a freelancer, and handed them the assignment. The freelancer used Photoshop inpainting features. The vendor returned the work to Wizards, who used it directly, trusting that the contract had been correctly fulfilled.
The comms person didn’t do their job properly.
“Company policy is to not use AI art and the contractors that we hire sign a contract that stipulates so. We would like to thank our community for pointing out the AI art provided by a contractor and that went undetected by us. The situation will be handled and we will make sure to improve our internal procedures to prevent a situation like this from happening again.”