Sticker shock, a feeling as old as commerce itself, is no longer just an irksome, unexpectedly high bill. In the era of social media, overpaying for dinner is an invitation for anyone and everyone to publicly shake their fist over the health of the global economy.
“I asked for more money for my products and now the poors are asking to be paid more so they can afford to give me any money at all. How could this be happening to me?”