“Lost”? Advertising itself does not make any profit at all. It’s about promoting the brand and making money from selling the product. Ask Red Bull for details. They spend loads of money (including hosting their own GP) to promote canned soda.
I’m not talking about advertising money, I’m talking about them contributing to the fees paid to the FIA to host the actual Grand Prix. The organizers lost money on that race most years. It ran, and 2019 was no exception.
It would be quite the bill to foot for an organisation that’s already pretty expensive to run. I don’t imagine they would do that unless there’s some serious financial incentive at the end of it, even if there is a connection there. They are a business after all.
If only there was an Mercedes-AMG Petronas F1 Team with connections to both countries that would push for that…
Mercedes the company put a boatload of money into the German GP and lost a fair amount of it.
“Lost”? Advertising itself does not make any profit at all. It’s about promoting the brand and making money from selling the product. Ask Red Bull for details. They spend loads of money (including hosting their own GP) to promote canned soda.
I’m not talking about advertising money, I’m talking about them contributing to the fees paid to the FIA to host the actual Grand Prix. The organizers lost money on that race most years. It ran, and 2019 was no exception.
Because the German car brand is not interested in paying the fees of a German GP to promote “quality made in Germany”.
It would be quite the bill to foot for an organisation that’s already pretty expensive to run. I don’t imagine they would do that unless there’s some serious financial incentive at the end of it, even if there is a connection there. They are a business after all.