A downturn in advertising led to the "excruciating" decision, its owner said.

Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.

G/O Media chief Jim Spanfeller announced the move in a memo to staff, calling it an “excruciating” decision.

  • PrivateNoob@sopuli.xyzEnglish
    1513·
    1 year ago

    Never heard of it. Is it the good type of feminist media or the awful type (ex: Buzzfeed)?

    • NAXLAB@lemmy.worldEnglish
      315·
      1 year ago

      For what it’s worth, every article I’ve seen from them was pretty poignant, relevant, and funny.

    • V17@kbin.social
      337·
      1 year ago

      Imo it’s the latter. It didn’t start that way, but in the last decade they gradually shifted to being simply inflammatory on purpose because that brings clicks, and on top of that they regularly did dumb shit like complain about sexualization and male gaze one week (often, though not always, legitimately, but mostly it was literally just complaining without any further insight, which I personally don’t care bout) and next week publish an article with photos of top male bulges in some sport that, apart from the gender being swapped, was literally worse than what they complained about with regards to sexualizing women.

      Personally I say good riddance, but I’m biased by a deep dislike for people who use identity politics to create divisive clickbait.

    • notthebees@reddthat.comEnglish
      122·
      1 year ago

      Somewhere in between. It doesn’t deserve to be shut down though.

      Kinja blogs as a whole have been going down in quality ever since spanfeller took over. (I go on jalopnik and gizmodo a lot).