Mac sales are down.
I’m really not surprised. They are just a bit too expensive once you start upgrading the storage and ram.
I have been holding out on buying a Mac since the M2 was rumored to come out.
I keep hoping that the base model will have a larger amount of storage and ram, but it does not.
They keep selling faster processors, but I do not need that, I need more storage and I’d like more ram.
At this point, I’m just going to buy a used M1 air. If Apple had 512 and 26 standard on the base air, I’d pickup a new one today.
Do you disagree? What can Apple do to increase Mac sales?
Not particularly surprised.
By most accounts they’re very capable pieces of hardware, but the prices are way too high for current conditions.
Think there’s also a case of incremental performance improvements in the form factor becoming less perceptible, and also more people favouring phones and tablets over laptops for everyday use.