I only hope they won’t touch youtube Premium, it’s the only thing that makes youtube barely tolerable.
Revanced is the way
Not available on iOS though. :(
You can try Vinegar though. It’s a paid plugin for Safari but it blocks the ads and works wonders. It’s doesn’t take too long to get used to using Youtube on Safari once you stop seeing the ads. Give it a go
Nebula has replaced quite a few YouTube channels for me. Not fully there yet, but it’s nice to have a better revenue model for creators.
uBlock Origin for the win.
YouTube has to be profitable somehow
Not really. It’s what draws a lot of people to Google’s platform. Then they sell your data. It can be a loss leader. In fact, it probably has to to survive.
I’d be surprised. It’s extremely expensive to store, process, and stream that much video data. Google also doesn’t, as I understand, sell data to third-parties; they use it to target ads for their own ad network, and while I’m sure viewing habits contribute a lot towards making that targeting more valuable, they’re still dealing with extremely high operating costs, and those have to be at least somewhat balanced with actual direct revenue.