• Seasoned_Greetings@lemm.ee
    link
    fedilink
    arrow-up
    4
    ·
    1 year ago

    Microsoft is not primarily a game publisher. They develop the thing the games run on, while they also own other studios that publish and develop games.

    That’s vertical integration for a company that also happens to own other vertically integrated assets. Not horizontal just because other game publishers exist under Microsoft.

    • pb7280@lemmy.fucs.io
      link
      fedilink
      arrow-up
      2
      ·
      1 year ago

      Yes exactly. It’s obvious when you compare the pre-merger relationship between Microsoft and ABK to, say, the relationship between Microsoft and Sony. The latter is very competitive, whereas the former is more symbiotic