Buying stuff from streamers is actually kind of big in China rn. Think of it like the old as seen on tv ads channels on cable, but now its influencers marketing products on tiktok
TBH, I could see a viable angle in livestream-style QVC… with the proviso that the presenters are usefully interactive.
“Can you turn to the side so I can see how the shirt you’re selling shirt looks from that angle” or “what do those four buttons on the doodad do?” It’s approaching the experience of a store with helpful salespeople, only delivered remotely a la peak pandemic.
But that wouldn’t scale to a huge audience, likely filled with trolls trying to convince the streamer to do something lewd or destructive.
Wait… this can only work if the audience is actively searching for advertisements to watch. Why would anybody do that?
Buying stuff from streamers is actually kind of big in China rn. Think of it like the old as seen on tv ads channels on cable, but now its influencers marketing products on tiktok
Don’t forget real estate!
The Internet version of QVC or Home Shopping Network that previous generations used to watch.
TBH, I could see a viable angle in livestream-style QVC… with the proviso that the presenters are usefully interactive.
“Can you turn to the side so I can see how the shirt you’re selling shirt looks from that angle” or “what do those four buttons on the doodad do?” It’s approaching the experience of a store with helpful salespeople, only delivered remotely a la peak pandemic.
But that wouldn’t scale to a huge audience, likely filled with trolls trying to convince the streamer to do something lewd or destructive.