Jesus dude chill it. Somehow hating Unity is popular here, and don’t get me wrong I am also here because I hated the corporate asshole named spez, but this move Unity wants to make isn’t super unreasonable. They want to charge proportionally to the amount of usage. If they’d done this right out of the gate, nobody would have thought that is unreasonable. Unity is a great engine, they should be able to charge for it.
It’s based on downloads. It is easy to track those.
“We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.” https://blog.unity.com/news/plan-pricing-and-packaging-updates
Games qualify for the Unity Runtime Fee after two criteria have been met: 1) the game has passed a minimum revenue threshold in the last 12 months
So revenue still need to be tracked like it was before so they know when to start charging. This just adds another metric to track, not replacing anything and does not make anything easier.
Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share
This from the CEO of unity John Riccitiello who introduced loot boxes at EA and famously called developers that don’t have ongoing monetisation of games fucking idiots. Yeah, fuck that shit. This will just penalise developers that sell their game and don’t constantly try to grab as much money from their user base as they can. Exactly what he wants to see. Fuck that guy he seems to destroy everything he touches.
Once you’ve begun collecting money for your product, you’ll need to track gross revenue and pay a 5% royalty on that amount after $1 million USD in gross revenue is earned.
Also, right now Unity forces you to take a subscription to their paid version when you make more than $100k a year.
I was wondering how they would do it with tiny companies using excel spreadsheets to track… but if it’s only 1M+ companies they have to have decent books, so that makes it easy.
Once you hit a $1m target, they’ll be wanting to see your books yeah. That is a much smaller number and doable. Believe me, tracking revenue of other companies is a pain in the ass though. I’ve done a number of OEM deals and revenue based OEM deals are much more complicated than usage based OEM deals.
If they’d done this right out of the gate, they would not have nearly the market share they have today, let alone all of the free advertising in the form of guides, courses, Q&As, and general expertise.
If they’d done this right out of the gate, nobody would have thought that is unreasonable.
More realistically, a lot of Devs would’ve never have chosen it, thereby not having it to become as popular as it is today. Something else would’ve taken its place, simple.
But why do they want to charge based on usage? Their users are already subscribed. It’s not like they run cloud services or anything. There is literally no cost to them except for the self imposed analytics stuff.
Let me ask you the reverse with a hypothetical: imagine that you spend a great deal of time building a library for generating realistic engine sounds, like this guy. Now you make an OEM deal with Sony and your work goes into the next version of Gran Turismo. Now let’s say everybody loves the new version, because of the great engine sound and a number of other awesome features. Would you want your work to be rewarded by how much value Sony extracted from it? You would right? (otherwise tell me why not and we’ll have that discussion, but I can hardly imagine you’ll say no to this)
Then put yourself in Unity’s position. It’s not one company you’ve got to track, but perhaps hundreds of thousands. New ones popping up, old ones dying without a trace. You want to be rewarded for your continuous effort based on how much value people are getting from your product. This is only reasonable, right? Now you’ve got to come up with a way to do that. So one way to do that would be to track the revenue of each developer and charge a percentage. This is mission impossible. Perhaps you can do that with the larger companies, who are less likely to forge data and easy to get hold of, but you’ve got thousands on thousands of developers that are making peanuts or making just enough that are one man shops. There is also no reliable way to get accurate revenue data from developers across the world. You can’t just ask the tax office of the Philippines or Norway for income statements of random developers. So instead they use a heuristic, which is very common by the way. The heuristic goes like this: revenue ∝ usage ∝ installs ∝ downloads (∝ means “is proportional to”, but in this context I think it would be better to say: “correlates highly with”) .
Now if you proof to me that downloads does not positively or significantly correlate with revenue made then I’ll agree with all the people who feel they need to hate on Unity right now, but the way I see it this isn’t an unreasonable business model.
One last thing. It is an oversimplification to say that Unity doesn’t have any cost to usage. Sure once the binaries have been built, there are no costs to those binaries being copied across the globe, but more usage means more demands on the developer, which translates to demands on Unity to make sure their engine works well on all platforms and devices and is able to keep up with the queries and demands of the developer. Imagine just having to QA the Unity engine; it’s gotta be an enormous undertaking. They’ve got to offer active support on a number of versions (n) of their platform for a number of platforms (m) and supported devices/hardware (o). That makes n^m^o combinations that could cause issues and then still that is an oversimplification. A game that is used a lot is going to hit a lot of these combinations and that’ll certainly translate into a lot more work for Unity to ship updates. So I would even argue that usage ∝ costs.
Yes you did. But, to be fair, in case you didn’t, why don’t we say chatGPT-like then, to make you feel better.
And I’ve seen others say the same thing about those huge walls of text that are semi-nonsensical lazy ramblings to other people, so I’m not the only one expressing this opinion.
Honestly I didn’t. Have a nice life, I’ll not be responding anymore.
If you’re being truthful, then my only advice would be that if you want people to actually consider what you’re saying then you should be less verbose and more straightforward when you say it.
And also, maybe modify your writing style, it reads very much like chatGPT.
If they’d done this right out of the gate, nobody would have thought that is unreasonable.
That’s ridiculous. There’s no technical way they can accurately detect repeat installs on the same device, or pirated copies. Which means devs will pay out the nose for no reason. The outrage exists for a reason
“We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.” - https://blog.unity.com/news/plan-pricing-and-packaging-updates
Q: How are you going to collect installs?
A: We leverage our own proprietary data model. We believe it gives an accurate determination of the number of times the runtime is distributed for a given project.
Q: If a user reinstalls/redownloads a game, will that count as multiple installs?
A: We are not going to charge a fee for reinstalls. The spirit of this program is and has always been to charge for the first install and we have no desire to charge for the same person doing ongoing installs. (Updated, Sep 14)
Note the update there. They completely walked back their previous answer:
Q: If a user reinstalls/redownloads a game / changes their hardware, will that count as multiple installs?
A: Yes. The creator will need to pay for all future installs. The reason is that Unity doesn’t receive end-player information, just aggregate data.
Which has lead to a lot of confusion. It seems like their “proprietary data model” is focused on another point, which is preventing install spamming. Or maybe it’s also about reinstalls, even though they “don’t receive end-player information” so that was impossible a few days ago.
Well, I am just going by what their own official statement is:
“We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed.”
But the link that you sent indeed sounds a lot more vague. It’d be a major mistake on their part if they are not going to be transparant on how they are going to do the counting.
Would you pay 20ct every time you open a pdf ? Why not then ?
No, but I would pay for a PDF reader based on the number of times I install this PDF reader if for some reason this PDF reader offers features that I can’t get from some open-source tool. Especially if that means I get support, bug fixes, support for different devices and the like, which Unity does. This is not an uncommon model at all.
Yes, if I would make more than 20 cents of of it, let’s say 40 cents, and the company that I am paying to is offering a major service to me that would make it otherwise near impossible for me to make such a PDF, then sure.
If I get payed 40 cents every time it is opened this isn’t a problem. He can open it as many times as he wants. I’ll happily pay the 20c and keep the rest as profits. If my income is proportional to usage and my costs are proportional to usage there is no problem. I don’t see why this could not hold for games or for PDFs?
The bottom line: if somehow you’ve made a game and it is installed a lot, but you don’t make enough money off of that such that you can’t pay your suppliers then you’ve just failed at commerce.
A friend of mine failed at commerce once. She had a clothing store. In the clothing business you’ve got seasons. So typically shop owners buy a whole lot of clothes in bulk for the entire season. Her shop didn’t survive the economic down turn of 2008/2009. So she was left with huge amounts of clothes and an enormous bill to pay, which she had to default on. Unity’s business model is extremely mild compared to that industry. I also still fail to see how it is not fair.
Let’s say you have a free game, that’s pretty popular. You offer some cosmetic stuff players can buy, and/or a few ads. The game gets really popular, and you exceed $200000 income. You also have millions of downloads of the game.
In that case you could end up owing unity money, because a download/install is not the same as a sale.
Now imagine you published this game a month ago and it’s popularity is climbing, and your income is slowly climbing too.
Do you gamble that the game will be profitable, or do you delist the game because you risk bankrupting yourself if you don’t?
Edit: also, what’s stopping them from changing it to $2 per install, or $20? You have no guarantee. Not something you’d feel comfortable building your business on, and sink years of development into.
Edit2:
geometry dash lite - 100M+ downloads
Roblox - 500M+ downloads
Solitaire - 10M+ downloads
angry Birds 2 - 100M+ downloads
If they’d be made in unity, they would each have owed unity millions just from downloads. I’m not sure they’re that profitable…
If it’s a free game then you shouldn’t be using a commercial engine. If you do use a commercial engine in a commercial setting then you need to make sure that you make a profit after you’ve payed your costs. This is not different from any other type of commercial enterprise.
If you are going to go with an ad based model for your game, like you suggest, then you should be able to make a profit if enough people use your game, which should be somewhat proportional to the amount of installs. People aren’t just going to install your product and never use it. What could happen of course is that they use it once or twice and determine it’s total crap and then don’t spend any time actually playing it, so not enough ads can be displayed. In that case you should indeed delist the game, because it isn’t viable. This should be easy to track based on the number of downloads and ads revenue. But of course if your game is crap then you can also expect people to not download it in the first place, so it isn’t a very realistic scenario. If your game is slowly becoming more popular, like you suggest, then you should be able to make enough of of it to pay your dues.
Perhaps what could happen is that you manage to stir up an incredible amount of hype around your game. A ton of people download it and then simultaneously determine it is crap without listening to game reviews and such. However, in this case I can hardly imagine that the business model was ad based revenue when you’ve got the marketing budget to stir up such a hype.
Nevertheless I wouldn’t say it is completely out of the realm of possibility to get cornered by Unity’s business model, or any third party business model as of fact, but it’s unlikely if you think it through. And that is actually part of the risk of entrepreneurship that you need manage. A friend of mine also had a clothing store and bought a bunch of clothes that in the end she couldn’t sell and needed to default on her payments. It happens. The clothing store industry is much harder than the game industry: you need to buy everything up front and then hope that you’re going to be able to sell it.
Unless you’re dealing with a liberal open-source license, you can’t just expect to go out into the world and use somebody else’s work without having to deal with these types of issues. And that is just fair, if you’d ask me.
If your revenue is above $100.000 the last 12 months, you need a professional license. Which you pay for. The “free for smaller games” is what allowed Unity to gain it’s current foothold in the market. This install fee will be in addition to that. And for all games, including older games or games made on older versions of unity.
It takes years to develop a game, and Unity announced this pretty recently (September 12). If you had a plan that would be profitable with ads or microtransactions and you and your team spent years making it, you’d suddenly might not have a business model any more. And for games already released, it might not be profitable keeping it up any more. Unless you have a way to predict the future, that point is completely moot. If you started developing a new game the last … 5 days, sure. But then you’d probably pick a different engine that doesn’t have such a requirement.
I can fully imagine that some people who counted on the old business model are really fucking bummed out by this change, need to rethink their business strategy and feel forced with their back against the wall. That has got to be a major pain in the ass and disappointment.
I am unsure why Unity is making this change. Perhaps they are just greedy bastards, perhaps they need it to survive or perhaps something in between. Regardless, if you would be in Unity’s position and would want to do this change then I don’t see a way an easy way around it. Even if they’d decide that older versions are licensed in the old way, then that would potentially mean you’d get a whole bunch of people sticking to an old version, which of course opens up a whole new can of worms that they might have good reasons for not wanting to open up.
While everyone is up in arms and hating on Unity my entire point was only to say that the business model that they are proposing isn’t unreasonable. Paying per installation. People are acting like it is totally unreasonable to charge for the number of installs, as if Unity isn’t a core ingredient of all those shipped products. It seems like people lose critical thinking skills when they get emotional.
This is not to say that it doesn’t suck monkeyballs for those affected. I use a free ferry service quite often where I live. It’s great and it would suck ass if the municipality would start charging for it, but I wouldn’t pretend that it is totally unfair that they decided to ask money for it.
PS some person accused me of using ChatGPT while directing their Unity hate onto me, but I truly don’t, so I am keeping my wall of text because I think it gets my point across more effectively.
You want to run a pearson correlation line throught the number of downloads and the amount of usage. You’ll find P approaches 1. I don’t have the data, but if you do I’m willing to take the bet.
Imagine you buy a licence for Microsoft Office, you make a word document, share it with friends/colleagues and you are charged a penny for every single time someone downloads that document on their device.
That’s only fair if I am making three pennies for every single time someone downloads that document. Microsoft Office made it possible and so the deserve a share.
Unity isn’t only a tool. Unity is also an ingredient. It’s shipped with the product and is an integral part of what makes the product work. Most OEM deal out there also depend on usage.
You want to ship a product with Neo4j (or any other software developer) under the hood? Go make an OEM deal with Neo4j and I’ll bet you it is going to be some deal that will be proportional to the amount of usage your product is going to get. Which is only fair of course.
Your race car driver analogy makes no sense by the way. A developer makes a product and that product is shipped many times to a lot of people. You could think of Unity as a pizza bottom and a pizza oven. The developer puts stuff on top, bakes it in the oven and then it is shipped to people. The developer has to pay for the pizza bottom and the cost of the tool will be discounted. The developer charges a price such that after subtracting the cost of the pizza bottom there will be a nice profit. Profit and cost will be proportional to the amount of pizza’s eaten.
In your altered (before it was a race driver?) car rental company analogy, the developer would be the car rental company and Unity the car company? This would mean the developer would rent Unity to its users? Still not making any sense dude.
Apart from analogies. Here are some facts.
A commercial game is a product made by a developer
Unity is a tool that can be used by developer to make commercial games
Unity is also a part of what makes the product work and is shipped with the product.
Unity itself is a commercial product
Take any other kind of commercial product that is shipped along with a commercial product. Is it unfair to charge based upon the number of times that product is shipped?
In your altered (before it was a race driver?) car rental company analogy,
Nope, was always a rental car company analogy.
the developer would be the car rental company and Unity the car company? This would mean the developer would rent Unity to its users?
No, a car manufacturer makes the car (that would be Unity (and then sells it to their customers (which would be the developers).
Now if a developer was a rental car company, and they rented the car out to their customers, the rental car company doesn’t do payback to the car manufacturer, Unity.
Still not making any sense dude.
You’re overthinking it to win an Internet argument.
Jesus dude chill it. Somehow hating Unity is popular here, and don’t get me wrong I am also here because I hated the corporate asshole named spez, but this move Unity wants to make isn’t super unreasonable. They want to charge proportionally to the amount of usage. If they’d done this right out of the gate, nobody would have thought that is unreasonable. Unity is a great engine, they should be able to charge for it.
Taking a fixed percentage of the profits/revenue is reasonable. Taking a fixed amount of money for every install is insane.
Taking profits means that:
Doing it based installs is none of that.
It’s insane. It’s a stupid idea from an idiot who probably arrogantly ignored everyone who told him it was a stupid idea.
If I was a shareholder of Unity I would want this moron investigated for selling shares and then tanking the company.
No doubt they are going to buy shares at the lower price before they announce a total reversal or this plan.
Or one of their friends. Or their kid’s friends.
Tracking revenue of thousands of developers over the whole world is impossible. Maybe put yourself in Unity’s position?
And tracking the installation of games across millions of machines is more reasonable?
It’s based on downloads. It is easy to track those.
“We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.” https://blog.unity.com/news/plan-pricing-and-packaging-updates
So revenue still need to be tracked like it was before so they know when to start charging. This just adds another metric to track, not replacing anything and does not make anything easier.
This from the CEO of unity John Riccitiello who introduced loot boxes at EA and famously called developers that don’t have ongoing monetisation of games fucking idiots. Yeah, fuck that shit. This will just penalise developers that sell their game and don’t constantly try to grab as much money from their user base as they can. Exactly what he wants to see. Fuck that guy he seems to destroy everything he touches.
It’s what Unreal does:
Also, right now Unity forces you to take a subscription to their paid version when you make more than $100k a year.
I was wondering how they would do it with tiny companies using excel spreadsheets to track… but if it’s only 1M+ companies they have to have decent books, so that makes it easy.
Once you hit a $1m target, they’ll be wanting to see your books yeah. That is a much smaller number and doable. Believe me, tracking revenue of other companies is a pain in the ass though. I’ve done a number of OEM deals and revenue based OEM deals are much more complicated than usage based OEM deals.
If they’d done this right out of the gate, they would not have nearly the market share they have today, let alone all of the free advertising in the form of guides, courses, Q&As, and general expertise.
It’s a classic honeydick.
Yeah, maybe. It is a bit of honeydick.
More realistically, a lot of Devs would’ve never have chosen it, thereby not having it to become as popular as it is today. Something else would’ve taken its place, simple.
But why do they want to charge based on usage? Their users are already subscribed. It’s not like they run cloud services or anything. There is literally no cost to them except for the self imposed analytics stuff.
Good question.
Let me ask you the reverse with a hypothetical: imagine that you spend a great deal of time building a library for generating realistic engine sounds, like this guy. Now you make an OEM deal with Sony and your work goes into the next version of Gran Turismo. Now let’s say everybody loves the new version, because of the great engine sound and a number of other awesome features. Would you want your work to be rewarded by how much value Sony extracted from it? You would right? (otherwise tell me why not and we’ll have that discussion, but I can hardly imagine you’ll say no to this)
Then put yourself in Unity’s position. It’s not one company you’ve got to track, but perhaps hundreds of thousands. New ones popping up, old ones dying without a trace. You want to be rewarded for your continuous effort based on how much value people are getting from your product. This is only reasonable, right? Now you’ve got to come up with a way to do that. So one way to do that would be to track the revenue of each developer and charge a percentage. This is mission impossible. Perhaps you can do that with the larger companies, who are less likely to forge data and easy to get hold of, but you’ve got thousands on thousands of developers that are making peanuts or making just enough that are one man shops. There is also no reliable way to get accurate revenue data from developers across the world. You can’t just ask the tax office of the Philippines or Norway for income statements of random developers. So instead they use a heuristic, which is very common by the way. The heuristic goes like this: revenue ∝ usage ∝ installs ∝ downloads (∝ means “is proportional to”, but in this context I think it would be better to say: “correlates highly with”) .
Now if you proof to me that downloads does not positively or significantly correlate with revenue made then I’ll agree with all the people who feel they need to hate on Unity right now, but the way I see it this isn’t an unreasonable business model.
One last thing. It is an oversimplification to say that Unity doesn’t have any cost to usage. Sure once the binaries have been built, there are no costs to those binaries being copied across the globe, but more usage means more demands on the developer, which translates to demands on Unity to make sure their engine works well on all platforms and devices and is able to keep up with the queries and demands of the developer. Imagine just having to QA the Unity engine; it’s gotta be an enormous undertaking. They’ve got to offer active support on a number of versions (n) of their platform for a number of platforms (m) and supported devices/hardware (o). That makes
n^m^ocombinations that could cause issues and then still that is an oversimplification. A game that is used a lot is going to hit a lot of these combinations and that’ll certainly translate into a lot more work for Unity to ship updates. So I would even argue that usage ∝ costs.These chatGPT walls of text are getting out of hand.
Didn’t use ChatGPT, but you’re the first person to accuse me of that. Funny times :)
Yes you did. But, to be fair, in case you didn’t, why don’t we say chatGPT-like then, to make you feel better.
And I’ve seen others say the same thing about those huge walls of text that are semi-nonsensical lazy ramblings to other people, so I’m not the only one expressing this opinion.
Honestly I didn’t. Have a nice life, I’ll not be responding anymore.
If you’re being truthful, then my only advice would be that if you want people to actually consider what you’re saying then you should be less verbose and more straightforward when you say it.
And also, maybe modify your writing style, it reads very much like chatGPT.
Corpo shills nyeed learn to shutup
That’s ridiculous. There’s no technical way they can accurately detect repeat installs on the same device, or pirated copies. Which means devs will pay out the nose for no reason. The outrage exists for a reason
It’s based on downloads. Of course those are easy to track. Outrage exists because people hate change. I get that, but it still isnt unreasonable.
It’s NOT based on downloads. Where are you even getting your info from?
“We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.” - https://blog.unity.com/news/plan-pricing-and-packaging-updates
Here’s the FIRST sentence of your link
Here’s the details of how the plan will work a few paragraphs down, again from your link
If that wasn’t clear enough, here’s the pricing table. Notice what it refers to? Hint: It’s not downloads
Which is based on downloads.
Source that’s not you pulling it out of your ass? Because your own link disagrees with you
It says so right there. The license is based on installs which will be tracked via downloads:
"We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user.
Nobody here is arguing from direct information, just implications of vague statements. Here’s where they spell it out in more detail:
https://forum.unity.com/threads/unity-plan-pricing-and-packaging-updates.1482750/
Note the update there. They completely walked back their previous answer:
Which has lead to a lot of confusion. It seems like their “proprietary data model” is focused on another point, which is preventing install spamming. Or maybe it’s also about reinstalls, even though they “don’t receive end-player information” so that was impossible a few days ago.
Well, I am just going by what their own official statement is:
“We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed.”
https://blog.unity.com/news/plan-pricing-and-packaging-updates
But the link that you sent indeed sounds a lot more vague. It’d be a major mistake on their part if they are not going to be transparant on how they are going to do the counting.
Did you bring your clown makeup with you from reddit or did you just buy a new set?
Haha, well you are the joker, so maybe I can borrow yours?
It’s OK. You can take your time crafting a reply. Don’t feel you have to go with the first one you think of.
Dammmn dude why are you so lame?
It’s not proportional at all wtf, get your facts straigth
Proof me wrong then. Downloads/installs is not proportional to usage? Sounds like a nice null hypothesis that is easily disproven with a bit of data.
Your comment is total nonsense, there is nothing to prove.
Would you pay 20ct every time you open a pdf ? Why not then ?
No, but I would pay for a PDF reader based on the number of times I install this PDF reader if for some reason this PDF reader offers features that I can’t get from some open-source tool. Especially if that means I get support, bug fixes, support for different devices and the like, which Unity does. This is not an uncommon model at all.
I failed my question.
Would you pay 20ct every time a user open a pdf you made ?
Yes, if I would make more than 20 cents of of it, let’s say 40 cents, and the company that I am paying to is offering a major service to me that would make it otherwise near impossible for me to make such a PDF, then sure.
And then he open it 10 times and you are fucked, and your competitor open it thousands of times and you are vastly fucked
If I get payed 40 cents every time it is opened this isn’t a problem. He can open it as many times as he wants. I’ll happily pay the 20c and keep the rest as profits. If my income is proportional to usage and my costs are proportional to usage there is no problem. I don’t see why this could not hold for games or for PDFs?
The bottom line: if somehow you’ve made a game and it is installed a lot, but you don’t make enough money off of that such that you can’t pay your suppliers then you’ve just failed at commerce.
A friend of mine failed at commerce once. She had a clothing store. In the clothing business you’ve got seasons. So typically shop owners buy a whole lot of clothes in bulk for the entire season. Her shop didn’t survive the economic down turn of 2008/2009. So she was left with huge amounts of clothes and an enormous bill to pay, which she had to default on. Unity’s business model is extremely mild compared to that industry. I also still fail to see how it is not fair.
Let’s say you have a free game, that’s pretty popular. You offer some cosmetic stuff players can buy, and/or a few ads. The game gets really popular, and you exceed $200000 income. You also have millions of downloads of the game.
In that case you could end up owing unity money, because a download/install is not the same as a sale.
Now imagine you published this game a month ago and it’s popularity is climbing, and your income is slowly climbing too.
Do you gamble that the game will be profitable, or do you delist the game because you risk bankrupting yourself if you don’t?
Edit: also, what’s stopping them from changing it to $2 per install, or $20? You have no guarantee. Not something you’d feel comfortable building your business on, and sink years of development into.
Edit2:
If they’d be made in unity, they would each have owed unity millions just from downloads. I’m not sure they’re that profitable…
If it’s a free game then you shouldn’t be using a commercial engine. If you do use a commercial engine in a commercial setting then you need to make sure that you make a profit after you’ve payed your costs. This is not different from any other type of commercial enterprise.
If you are going to go with an ad based model for your game, like you suggest, then you should be able to make a profit if enough people use your game, which should be somewhat proportional to the amount of installs. People aren’t just going to install your product and never use it. What could happen of course is that they use it once or twice and determine it’s total crap and then don’t spend any time actually playing it, so not enough ads can be displayed. In that case you should indeed delist the game, because it isn’t viable. This should be easy to track based on the number of downloads and ads revenue. But of course if your game is crap then you can also expect people to not download it in the first place, so it isn’t a very realistic scenario. If your game is slowly becoming more popular, like you suggest, then you should be able to make enough of of it to pay your dues.
Perhaps what could happen is that you manage to stir up an incredible amount of hype around your game. A ton of people download it and then simultaneously determine it is crap without listening to game reviews and such. However, in this case I can hardly imagine that the business model was ad based revenue when you’ve got the marketing budget to stir up such a hype.
Nevertheless I wouldn’t say it is completely out of the realm of possibility to get cornered by Unity’s business model, or any third party business model as of fact, but it’s unlikely if you think it through. And that is actually part of the risk of entrepreneurship that you need manage. A friend of mine also had a clothing store and bought a bunch of clothes that in the end she couldn’t sell and needed to default on her payments. It happens. The clothing store industry is much harder than the game industry: you need to buy everything up front and then hope that you’re going to be able to sell it.
Unless you’re dealing with a liberal open-source license, you can’t just expect to go out into the world and use somebody else’s work without having to deal with these types of issues. And that is just fair, if you’d ask me.
A few points:
Finally, someone who actually makes arguments! :)
I can fully imagine that some people who counted on the old business model are really fucking bummed out by this change, need to rethink their business strategy and feel forced with their back against the wall. That has got to be a major pain in the ass and disappointment.
I am unsure why Unity is making this change. Perhaps they are just greedy bastards, perhaps they need it to survive or perhaps something in between. Regardless, if you would be in Unity’s position and would want to do this change then I don’t see a way an easy way around it. Even if they’d decide that older versions are licensed in the old way, then that would potentially mean you’d get a whole bunch of people sticking to an old version, which of course opens up a whole new can of worms that they might have good reasons for not wanting to open up.
While everyone is up in arms and hating on Unity my entire point was only to say that the business model that they are proposing isn’t unreasonable. Paying per installation. People are acting like it is totally unreasonable to charge for the number of installs, as if Unity isn’t a core ingredient of all those shipped products. It seems like people lose critical thinking skills when they get emotional.
This is not to say that it doesn’t suck monkeyballs for those affected. I use a free ferry service quite often where I live. It’s great and it would suck ass if the municipality would start charging for it, but I wouldn’t pretend that it is totally unfair that they decided to ask money for it.
PS some person accused me of using ChatGPT while directing their Unity hate onto me, but I truly don’t, so I am keeping my wall of text because I think it gets my point across more effectively.
You want to run a pearson correlation line throught the number of downloads and the amount of usage. You’ll find P approaches 1. I don’t have the data, but if you do I’m willing to take the bet.
Imagine you buy a licence for Microsoft Office, you make a word document, share it with friends/colleagues and you are charged a penny for every single time someone downloads that document on their device.
That’s only fair if I am making three pennies for every single time someone downloads that document. Microsoft Office made it possible and so the deserve a share.
Sounds like you’re describing every newspaper, blogger, and scientist (who release scientific papers).
Unity isn’t only a tool. Unity is also an ingredient. It’s shipped with the product and is an integral part of what makes the product work. Most OEM deal out there also depend on usage.
You want to ship a product with Neo4j (or any other software developer) under the hood? Go make an OEM deal with Neo4j and I’ll bet you it is going to be some deal that will be proportional to the amount of usage your product is going to get. Which is only fair of course.
Your race car driver analogy makes no sense by the way. A developer makes a product and that product is shipped many times to a lot of people. You could think of Unity as a pizza bottom and a pizza oven. The developer puts stuff on top, bakes it in the oven and then it is shipped to people. The developer has to pay for the pizza bottom and the cost of the tool will be discounted. The developer charges a price such that after subtracting the cost of the pizza bottom there will be a nice profit. Profit and cost will be proportional to the amount of pizza’s eaten.
Well a car manufacturer makes a car and then sells it to a rental company and many rental car company customers use that car.
I’d say the analogy holds.
In your altered (before it was a race driver?) car rental company analogy, the developer would be the car rental company and Unity the car company? This would mean the developer would rent Unity to its users? Still not making any sense dude.
Apart from analogies. Here are some facts.
Take any other kind of commercial product that is shipped along with a commercial product. Is it unfair to charge based upon the number of times that product is shipped?
Nope, was always a rental car company analogy.
No, a car manufacturer makes the car (that would be Unity (and then sells it to their customers (which would be the developers).
Now if a developer was a rental car company, and they rented the car out to their customers, the rental car company doesn’t do payback to the car manufacturer, Unity.
You’re overthinking it to win an Internet argument.
Never mind then. Have a good life.
Somehow the worst take ive seen in a long time. And to add to the convo they should have just did what unreal does with the 5%