As Linus (and other YouTubers for that matter) have said, awful thumbnails and clickbaity titles work.
And when YouTube is a side gig you can refuse to do it on principle, but when you need to pay 100 folks (in case of LMG) - I don’t think it’s much of a choice.
Let’s face it, we’re fricking old. The demographic of YouTube is getting younger and younger and the young 'uns engage more in cringey reaction face of thumbnails. It’s not a coincidence that YouTube/Google is going hard on anything that might not be “kid friendly”. They de-monitised lots of historical YouTube channels for being “age inappropriate”. Unfortunately, there are no alternative to YouTube. I love Nebula, but sometimes you’d just want videos and channela where you can just turn your mind off.
Doesn’t surprise me, Mr Beast recently posted that A/B testing showed that the classic open-mouth YouTuber Face thumbnails don’t perform as well as the creepy dead smile does. Linus thinks Mr Beast is a YouTube Algorithm God (and should be president of the US!), so I’m sure he jumped on that.
Anyone noticed recent Linus O’Tech Tips thumbnails have him giving the same rictus-like grin of the Abomination (Mr Beast)?
As Linus (and other YouTubers for that matter) have said, awful thumbnails and clickbaity titles work.
And when YouTube is a side gig you can refuse to do it on principle, but when you need to pay 100 folks (in case of LMG) - I don’t think it’s much of a choice.
Let’s face it, we’re fricking old. The demographic of YouTube is getting younger and younger and the young 'uns engage more in cringey reaction face of thumbnails. It’s not a coincidence that YouTube/Google is going hard on anything that might not be “kid friendly”. They de-monitised lots of historical YouTube channels for being “age inappropriate”. Unfortunately, there are no alternative to YouTube. I love Nebula, but sometimes you’d just want videos and channela where you can just turn your mind off.
There’s PeerTube or just making your own website.
Doesn’t surprise me, Mr Beast recently posted that A/B testing showed that the classic open-mouth YouTuber Face thumbnails don’t perform as well as the creepy dead smile does. Linus thinks Mr Beast is a YouTube Algorithm God (and should be president of the US!), so I’m sure he jumped on that.
Listen, I know he does good things and helps people out but his face is just so goddamn punchable
Pretty sure he mentioned on WAN show a while back that those thumbs do much better for them when they trialled it initially.
A bunch of channels are doing the same now lol
“The cold hard truth is that if everyone is doing this, there’s probably a reason: It works.” --Linus Sebastian
Lol he talked about how he was gonna do that
Yes, because they change it after a few weeks when the videos have done their job