The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • dual_sport_dork 🐧🗡️@lemmy.worldEnglish
      1·
      1 year ago

      Yeah, just like they did with station wagons. “Look! No one is buying station wagons anymore ^because we stopped making them^ so it’s all SUV’s going forward! Which cost the same to manufacture but we can sell for a higher price!”