Exactly. From the article:

As far as Reddit’s fate is concerned I predict that what will happen to it is the same thing that is happening to Twitter and has already happened to Facebook and frankly, actual shopping malls. The business side of things will churn along divorced from the content which will become ever more generic and culturally irrelevant. The users who stay on Reddit will be of the unadventurous variety, not inclined to make waves or analyze their habits.