In the piece — titled “Can You Fool a Self Driving Car?” — Rober found that a Tesla car on Autopilot was fooled by a Wile E. Coyote-style wall painted to look like the road ahead of it, with the electric vehicle plowing right through it instead of stopping.
The footage was damning enough, with slow-motion clips showing the car not only crashing through the styrofoam wall but also a mannequin of a child. The Tesla was also fooled by simulated rain and fog.
I can’t wait for all this brand loyalty and fan people culture to end. Why is this even a thing? Like talking about box office results, companies financials and stocks…. If you’re not an investor of theirs, just stop. It sounds like you’re working for free for them.
My blackest pill in my adult life was the realization that we’ve leveled off as a species. This is as good as it gets.
Our brains made monumental leaps in development over the last half-million years, with the strongest changes being made during the last ice-age, times when resources were scarce, and survival was extremely difficult and humanity was caught up in many wars and fights with other humans and animals and weather alike. Our brains were shaped to do a couple of things better than others: invent stories to explain feelings, and join communities. These adaptations worked amazingly, it allowed us to band together and pool resources, to defend each other and spot signs of danger. These adaptations allowed us to develop language and agriculture and formed our whole society, but lets not forget what they are at heart: brains invent stories to explain feelings, and we all want social identity and in-group. Deeply. This shit is hardwired into us.
Nearly every major societal problem we have today can be traced back to this response system from the average human brain to either invent a story to explain a discomfort, and those discomforts are often the simple desire to have a group identity.
Our world will get more complicated, but our brains aren’t moving. We can only push brains so far. They’re not designed to know how to form words and do calculus, we trained our brains to do those things, but our systems are far more complicated than language and calculus. Complex problems produce results like lack of necessities, which create negative feelings, which the brain invents stories to explain (or are provided stories by the ruling class.)
So this is it. Nobody is coming. Nothing is changing.
We MIGHT be able to rein in our worst responses over enough time, we MIGHT be able to form large enough groups with commonalities that we achieve tenuous peace. But we will never be a global species, we will never form a galactic empire, we will never rise above war and hate and starvation and greed. Not in our current forms at least. There’s no magic combination of political strategies and social messages that will make everyone put down their clubs and knives.
This is it, a cursed, stupid primate on a fleck of dust spinning around a spark in a cloud of sparks, just looking at every problem like it’s either a rival tribe or a sabertooth-cat hiding in the bushes. Maybe if we don’t destroy ourselves someday our AI descendants will go out into the larger universe, but it certainly won’t be us.
Well said. Thank you for sharing. This is a nice piece to help those to self reflect once in a well, it feels…… grounding. Curious what the positive sequel would be…
I think it comes from Depression era kids who found a brand that didn’t create cheap junk and so they spread the word. But of course, that has been co-opted by capitalist pirates who buy a brand famous for quality, gut expensive manufacturing with the cheap alternatives and then count on making a profit before word-of-mouth catches up to them.
Sears retailer. Gibson guitars. Off the top of my head. Thousands more examples over the years.
My guess as for why people do it today was because their grandparents or previous generations did that as a survival necessity but now we are seeing the behavior warped from its original purpose. Like opening and raising your right hand to show you had no weapon became a friendly wave hello nowadays. Maybe that’s not an analogous example but you should get the idea.
Brand loyalty is for suckers. But it’s what brands prey on. They foster brand loyalty. And unfortunately there are a lot of suckers.