While I find the wiki-style site for European alternatives ( https://www.goeuropean.org/ ) very helpful and have started using it fairly regularly, I feel like it misses an option to just look up a brand or company and easily find out where it’s from. Maybe that is already an option and I haven’t found it. If so, please point me in that direction.

If not, what I would hope for, is a quick and simple place to check if a given brand or company is perhaps American owned (or more generally where it’s profit ultimately goes). For example, I seriously doubt my mother in law would be able to know that Toblerone is an American owned brand. The current wiki pre-supposes that users already know this.

The average EU citizen is in his mid 40s and likely not all that tech savvy. Purchasing power skews towards older folks anyway, so it should be a goal to get this demographic on board. Does anyone have a starting off point where one can easily find the information on a specific company or brand on the go? Could something like this be added to the current site ( https://www.goeuropean.org/ )?

  • jjpamsterdam@feddit.orgOP
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    23 hours ago

    This is one of the reasons I would really like to have some degree of transparency, at least more than right now.

    Modern supply chains are often complex and cross several countries and continents. Nonetheless I would really enjoy having some place to - at a glance - find out where the profit centre for a given product or service is, perhaps with additional information like manufacturers and suppliers, if this is public information.

    As things stand I always have to manually look up all this information. Sometimes it’s even hard to find out who the owner and/or manufacturer of a specific brand really is. I’d like to have an alternative to this manual search that might even work for people like my mother in law.