The blogging platform Medium is facing an influx of AI-generated content. CEO Tony Stubblebine says it “doesn’t matter” as long as nobody reads it.

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Earlier this year, WIRED asked AI detection startup Pangram Labs to analyze Medium. It took a sampling of 274,466 recent posts over a six week period and estimated that over 47 percent were likely AI-generated. “This is a couple orders of magnitude more than what I see on the rest of the internet,” says Pangram CEO Max Spero. (The company’s analysis of one day of global news sites this summer found 7 percent as likely AI-generated.)

  • alyaza [they/she]@beehaw.orgOPM
    7·
    19 hours ago

    As of 2019 the company published 100 articles each day produced by 3,000 outside contributors who were paid little or nothing.[52] This business model, in place since 2010,[53] “changed their reputation from being a respectable business publication to a content farm”, according to Damon Kiesow, the Knight Chair in digital editing and producing at the University of Missouri School of Journalism.[52] Similarly, Harvard University’s Nieman Lab deemed Forbes “a platform for scams, grift, and bad journalism” as of 2022.[49]

    they realized that they could just become an SEO farm/content mill and churn out absurd numbers of articles while paying people table scraps or nothing at all, and they’ve never changed