I suspect that this is the direct result of AI generated content just overwhelming any real content.
I tried ddg, google, bing, quant, and none of them really help me find information I want these days.
Perplexity seems to work but I don’t like the idea of AI giving me “facts” since they are mostly based on other AI posts
ETA: someone suggested SearXNG and after using it a bit it seems to be much better compared to ddg and the rest.
The chance that Google, for some reason, wants people to have babies, is significantly lower than the chance you just happen to fit some demographics cohort which is likely to have a baby, or to soon have a baby.