In a new Sony Corporate Report, Sony has revealed that PlayStation will use AI and machine learning to speed up its game development.
On page 16 of the report, Sony had that “bolstering technologies that can help creators engage in maximizing the value of their IP in efficient, high-quality ways, including sensing and capturing as well as real-time 3D processing, AI, and machine learning,” and that these technologies will help to deliver its IP “rapidly and at low cost to a broader range of fans.”
The report reveals that PlayStation used machine learning in the production of Marvel’s Spider-Man 2 by applying voice-recognition software in certain languages. This process allowed the company to automatically synchronize subtitles with each character’s lines to “significantly shortening the subtitling process.”
I guarantee 5-10 years from now, those same companies will be complaining that development is not happening fast enough, more developers will burn out, and this cycle will repeat again. Thus starts the new search for speeding things up yet again. The problem is that capitalism demands infinite growth and that translates to speed. So nothing will ever truly be fast enough to meet the demands of people that need their 5th vacation home.
I’m a programmer and I’ve been telling people this for a while now. You will never be fast enough. That’s not a jab or a criticism; it’s the reality of work demands under capitalism. It’s why when a manager constantly says we need to be faster, I start job searching again.
We are witnessing the stage of capitalism where innovation has peaked. That’s why we see ads permeating everything; why live services are in so many games; why data hoarding and required account login is in everything; why we have a seemingly never ending stream of remakes and reboots no one asked for. Capitalism has made it so that there is no time or space for truly new ideas and they instead milk what they can from what already exists.