It’s a seasonal product that drives added purchases, not the core line.
You bring out six exotic flavours a year and 3 million people buy 6 more bags of crisps each year. 5,000 of them get obsessed and buy 50 bags of Cinnamon and Prawn crisps because they’re only here for a two-month window. Sales of plain and Sour Cream and Onion crisps are largely unchanged.
It’s a seasonal product that drives added purchases, not the core line.
You bring out six exotic flavours a year and 3 million people buy 6 more bags of crisps each year. 5,000 of them get obsessed and buy 50 bags of Cinnamon and Prawn crisps because they’re only here for a two-month window. Sales of plain and Sour Cream and Onion crisps are largely unchanged.