Snapchat is reserving the right to put its users’ faces in ads, according to terms of service related to its “My Selfie” tool (formerly “AI Selfies”), which allows users and their friends to create AI-generated images trained on their selfies.
Users have the option to opt out of this by toggling off a “feature” in the app called “See My Selfie in Ads,” but according to 404 Media’s testing this feature is on by default.
I can’t think of a way for this to be legal in the EU by any capacity. I really don’t. They’re essentially claiming they own your likeness just by using their app and I really doubt it’s that simple. It’s kind of like asking for your first born in a readme.txt of a github script. Just because you write something ridiculous doesn’t mean it’s legal.
No, but they’ll try because the citizens aren’t rebelling against it yet.