How to cross promote under the new Steam Rules by Chris Zukowski
https://howtomarketagame.com/2024/08/26/how-to-cross-promote-under-the-new-steam-rules/
How to cross promote under the new Steam Rules by Chris Zukowski
https://howtomarketagame.com/2024/08/26/how-to-cross-promote-under-the-new-steam-rules/
Oh wow, as a player these are all horrible options. I’ve bought the game, I want to play it without popup ads for your next game. Stuff like this might actually convince me to leave a negative review.
One thing I don’t get though, and it doesn’t work for unreleased games, but why not just create a bundle with all your games with a token discount like 10%?
@savvywolf @gamedev That doesn’t really serve the purpose these cross promotion methods were devised for. These are meant to help you gather wishlists for your upcoming games, which is supposed to ensure a successful launch by getting you into steam’s promotional algorithms (e.g. Popular Upcoming) as quickly as possible.
I agree that most of these techniques are too intrusive from a player perspective, though. I’d add a link in the main menu and heavily discount old games at most 🤔
I might be missing something here but I don’t really hangout on a game’s steam page after I’ve made a purchase.
Is there a significant population of people who loiter on the page hoping to be marketed to?
@Kelly @gamedev Chris went through the numbers in this blog post and the one before and apparently, yeah.
https://howtomarketagame.com/2024/08/21/valve-just-took-away-a-valuable-visibility-tool/
According to one developer quoted in that post, about 75% of trackable wishlists of their sequel were achieved through crosspromotion from the first game’s page.