Kroger, the US’s largest supermarket chain, has been rolling out AI-powered “dynamic pricing” — hooked to cameras on its display shelves. Since 2018, the chain has been using digital price labels t…
Yeah, the investigation writes itself. Have a few people with widely verying demographics come in and buy the same things, compare prices and see who gets overcharged for what. If you work for a news agency publish the findings. If you don’t, post a blog and make memes.
Ideally, this would eventually lead to state micromanagement of price regulation the way some food staples are, but on everything. Or a new wave of anonymous shopping.
I believe in the UK, and maybe here in Australia, the laws are simple.
There must be a price label on the shelf
The price label must have a secondary price per 100g/100ml/100 units, to help consumers judge value and combat shrinkflation when a 325g can of beans is $x but a 4pack of 125g beans is $y.
The price the consumer is charged at the counter must be the same as the price on the shelf, not higher or lower.
Colesworth still try to pull a fast one on consumers in other ways with loopholes, but generally we know the maximum that we’ll be paying at the counter.
IANAL but I do have a fair handle on consumer rights in the UK.
In the UK the price displayed is “an invitation to treat”. There are other laws requiring the price stated being the price paid, ie it must include all taxes etc. Prices per unit seem to be an industry “lol” sorry “best” practice here, rather than legislated for - it is a bit randomly applied.
If you keep your wits about you, you can do real comparative shopping. For example: in Somerset, Somerset produced Brie is cheaper in Tesco than French Brie. I can’t remember if French Cheddar is cheaper than Somerset Cheddar or even if it exists. Obviously, there is the brand thing too to consider.
Anyway, the “invitation to treat” is not a binding contract. It is only a form of introduction to one. You see the price and might think OK, I like that and take the item to the check out. If the item was miss priced the shop may try to amend it. If you pay for the item then you are considered to have accepted the invitation to treat, the bargain is made and related duties are discharged.
That’s sort of the central doctrine behind how you flog stuff for money hereabouts. There are lots of fluffy consumer related legislation to try and ensure it is all fair but in my opinion, no one has bothered to teach us proles about how a sodding contract is formed. All that extra legislation would be no longer needed if everyone understood … where they stand!
It doesn’t help when you hear stories of firms required to honour ridiculous prices due to silly accidents. You do not get to buy a Dyson Funky Biscuit Crumb Sucker 1000 for 20p because you Sno Pake’d out a few decimal places or an employee answered a phone call mid reprice. You get the idea.
Invitation to treat (price tag): £10.99 for a bottle of wine (with a £9.49 Tesco card offer price writ large)
Go to check out: £10.99 - 1.50 (but we get to suck on your data, sorry you get a discount via your Tesco brand loyalty card)
Pay: £10.99 now and get a £1.50 rebate as a voucher that only works at Tesco, probably. The voucher will expire in three weeks time.
Here the contract was successfully formed. A good was transferred from Tesco to you for … some money and you might be 1.50 better off too. All a bit murky. That’s why we have consumer legislation and why you and I need to now what on earth it is and how it protects us.
Yeah, the investigation writes itself. Have a few people with widely verying demographics come in and buy the same things, compare prices and see who gets overcharged for what. If you work for a news agency publish the findings. If you don’t, post a blog and make memes.
Ideally, this would eventually lead to state micromanagement of price regulation the way some food staples are, but on everything. Or a new wave of anonymous shopping.
I believe in the UK, and maybe here in Australia, the laws are simple.
There must be a price label on the shelf
The price label must have a secondary price per 100g/100ml/100 units, to help consumers judge value and combat shrinkflation when a 325g can of beans is $x but a 4pack of 125g beans is $y.
The price the consumer is charged at the counter must be the same as the price on the shelf, not higher or lower.
Colesworth still try to pull a fast one on consumers in other ways with loopholes, but generally we know the maximum that we’ll be paying at the counter.
IANAL but I do have a fair handle on consumer rights in the UK.
In the UK the price displayed is “an invitation to treat”. There are other laws requiring the price stated being the price paid, ie it must include all taxes etc. Prices per unit seem to be an industry “lol” sorry “best” practice here, rather than legislated for - it is a bit randomly applied.
If you keep your wits about you, you can do real comparative shopping. For example: in Somerset, Somerset produced Brie is cheaper in Tesco than French Brie. I can’t remember if French Cheddar is cheaper than Somerset Cheddar or even if it exists. Obviously, there is the brand thing too to consider.
Anyway, the “invitation to treat” is not a binding contract. It is only a form of introduction to one. You see the price and might think OK, I like that and take the item to the check out. If the item was miss priced the shop may try to amend it. If you pay for the item then you are considered to have accepted the invitation to treat, the bargain is made and related duties are discharged.
That’s sort of the central doctrine behind how you flog stuff for money hereabouts. There are lots of fluffy consumer related legislation to try and ensure it is all fair but in my opinion, no one has bothered to teach us proles about how a sodding contract is formed. All that extra legislation would be no longer needed if everyone understood … where they stand!
It doesn’t help when you hear stories of firms required to honour ridiculous prices due to silly accidents. You do not get to buy a Dyson Funky Biscuit Crumb Sucker 1000 for 20p because you Sno Pake’d out a few decimal places or an employee answered a phone call mid reprice. You get the idea.
Invitation to treat (price tag): £10.99 for a bottle of wine (with a £9.49 Tesco card offer price writ large) Go to check out: £10.99 - 1.50 (but we get to suck on your data, sorry you get a discount via your Tesco brand loyalty card) Pay: £10.99 now and get a £1.50 rebate as a voucher that only works at Tesco, probably. The voucher will expire in three weeks time.
Here the contract was successfully formed. A good was transferred from Tesco to you for … some money and you might be 1.50 better off too. All a bit murky. That’s why we have consumer legislation and why you and I need to now what on earth it is and how it protects us.
What a shit fuckery. Why would someone need to understand contract law to buy potatoes at the end of their work shift and before dinner?