It’s like every other pineapple, but ✨Limited Edition✨ and 2.5 times more expensive.

They’ve got to be joking.

  • The_v@lemmy.world
    link
    fedilink
    arrow-up
    19
    arrow-down
    1
    ·
    3 months ago

    They do a terrible job of marketing it.

    Pineapples are climacteric fruit aka fruit that ripen with an burst of ethylene production that triggers the ripening process.

    Breeding for a decrease in ethylene production delays or stops the ripening process. This allows for a buildup of sugars in the fruit. 50-100% more in some species. It also increase the shelf-life so they stay firmer longer.

    So the extra sweet label and the darker green color of these fruit indicate they are a variety that was bred to down-regulate the ethylene burst. Dole is attempting to capitalize on their newer variety (poorly).

    • Media Sensationalism@lemmy.worldOP
      link
      fedilink
      English
      arrow-up
      9
      ·
      3 months ago

      So it isn’t actually like every other pineapple. Maybe they should have partnered with Louis Vuitton and called it a Luxury pineapple instead.