For me it is when companies/services market themselves as donating to XYZ cause if I buy their product. If they want to donate, they should have already done that with the money they have. Asking me to give them profit so that they can donate is so obviously pretentious.
Hiding finished/already existing game content behind DLC. Day one patches. Pay 2 Win in General. I just want to play good, finished games :c.
Day one patches exist because the devs continued to work on the game after the physical editions went gold, so the data on disc versions will be behind. They’ll stick around even if the industry goes entirely digital due to online stores offering encrypted preloads that won’t have the patches either.
Day one DLC usually (fuck Capcom) exists for the opposite reason - the art and asset pipelines finished their work months before launch, so rather than lay them off or have them paid to do nothing, they work on DLC for the last few months before release.
No arguments about P2W. That and the death of persistent lobbies in favor of matchmaking destroyed my enjoyment of multiplayer games.