Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

  • MajorHavoc@programming.dev
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    4 months ago

    I’ll take “Organizations that made it to the top by doing something different, only to fall under leadership that doesn’t understand what made them successful and descend into ruins” for 200, Alex.

    Seriously, Jeopardy team - this is a rich category:

    • Netflix advertisements.
    • Zoom mandates staff return to offices.
    • Microsoft forgets what the “P” in “PC” stands for.
    • Toys R Us implements a shitty holiday gift returns policy.
    • Sears decides to sacrifice reputation for quarterly stock price gains.
    • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their “get it all done in one visit” secret sauce.
    • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists’ loyalty.
    • conciselyverbose@sh.itjust.works
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      4 months ago

      Netflix can’t do what got them to the top.

      Fuck everything about the changes they’ve made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.

      • MajorHavoc@programming.dev
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        4 months ago

        Netflix can’t do what got them to the top.

        They can’t grow that way but they could easily hold on and remain profitable, popular and successful.

        They were well on their way to enjoying “Kleenex” or “Oreo” stable market success, but their leadership and shareholders apparently aren’t satisfied with winning.

        • conciselyverbose@sh.itjust.works
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          4 months ago

          The entire source of their growth was “you can get almost anything you want to watch for one low monthly cost”. They no longer have rights to any of that content, and for most of it didn’t even get an opportunity to make a bid.

          It’s the equivalent of Oreo shipping 3 Oreos in a big box for 3x the price. But also they had to change their recipe because they didn’t own the old one.

          • HobbitFoot @thelemmy.club
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            4 months ago

            Yeah. Netflix got really lucky with streaming for as long as they did and they knew it. Cable and broadcast subsidized their content and they were able to lease it for pennies on the dollar.

            Of course, people don’t want to admit that the subsidy for their content is gone and they are pissed about rising costs.

    • JCreazy@midwest.social
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      4 months ago

      I worked at Radio Shack in 2012 for a few months and was told by my boss that if a customer wasn’t there to buy a cell phone, be as little help to them as possible.

      • slackassassin@sh.itjust.works
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        4 months ago

        It’s a shame they went under during the rise of the maker movement. What an asset they could have been. I remember they started carrying arduino near the end and thought somebody must have tried to reach for their roots. Too little, too late.

        • JCreazy@midwest.social
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          4 months ago

          I had quit in October of that year because I found a much better job that I ended up working at for 11 years. In those few short months though it was wild all the things that happened in that store. That store was in a mall and it didn’t last a year after I quit. They had a going out of business sale and I got a ton of arduino stuff for 75% off.