Sauber will be rebranded as Stake F1 Team Kick Sauber for the 2024 Formula 1 campaign, following the departure of their title sponsor Alfa Romeo.

“Stake F1 Team Kick Sauber”

  • tartan@lemmy.world
    8·
    11 months ago

    I hate how advertising has infiltrated every damn aspect of this sport (and many others).

    I remember watching a hockey game in the US for the first time, and they were talking about “the Lexus intermission report”. You what?! 🤨

    • Microw@lemm.ee
      4·
      11 months ago

      FOM media will probably refer to them as “Stake Sauber” or something, but yeah let’s just collectively call them Sauber please

    • supermarkus@feddit.deOP
      5·
      11 months ago

      I guess with war criminals Aramco and Petronas being title sponsors for other teams, it could have been worse.

    • JJROKCZ@lemmy.world
      2·
      11 months ago

      Alfa didn’t manufacture anything though, it’s a budget Ferrari with a Alfa Romeo paint job

    • supermarkus@feddit.deOP
      1·
      11 months ago

      I like Alfa as a car manufacturer, sad to see them leave.

      So sad to see the Alfa Romeo PR department leave. They contributed so much…

  • Sentau@feddit.de
    1·
    11 months ago

    Man that is one stupid name. Up there with aston martin red bull racing tag heuer renault. At least Aston was a car company