cross-posted from: https://lemmy.world/post/3823167

And now something certainly no one asked for: a new Marketing Concept for Mastodon! Let’s face it: the bird icon and the whole birdy concept of Twitter was perfect marketing. It just was. Its so effortless, casual and simply fun. And now that Elon Musk gave it away - why not claim it for the Fediverse? The moment is almost too perfect. But for that, we would need a new name, concept, icon, everything. Birds could be a good theme here. Not one, a whole sky of them. Mastodon always was about community after all. And I think it would also provide a more seemless transition from let-down Twitter-users. Marketing works through stories. The story here: Twitter-Bird Larry still lives, he is just chilling in Rio with all these other birds instead of being stuck in his old cage. Its now that he is actually free.

What do you think of this? I mean Mastodon’s mammoth is cute but it’s not perfect. It doesn’t include in itself or through an underlying analogy how Mastodon works and feels on a daily basis, which many great product concepts do. For example, Docker: you have the whale with the containers in the icon, now you already kind of know how docker works. That’s very good. With the mammoths at Mastodon - no one ever really got what they were standing for, right? Except for being extinct, which is not exactly uplifting to begin with. And they also didn’t tell any story.

On the other hand: who doesn’t love free birds? I really like the idea of freely choosing the nest from which you want to participate in the overall bird-conversation. And while freedom is a politically loaded term, it nonetheless marks a key weakness of X as well as Threads: you haven’t the freedom there to change your provider, which can be seen as a basic human action: voice or leave. We are THE Twitter-platform where you are free to choose your provider and actually do the leaving. This is the one thing that isn’t possible of any of the other Twitter-like-platforms. And that’s our unique feature.

  • Corroded@leminal.spaceEnglish
    14·
    1 year ago

    Not-so-fun fact: the Spix’s macaw from Rio is now extinct in the wild

    https://www.cnn.com/2018/09/09/americas/rio-spix-blue-macaw-extinct-brazil/index.html

    I am not sure if that’s a good omen for a mascot. Besides Mastodon has toots. Could become the new generic term for micro blogging.

    I think it’s probably a good idea to separate Mastodon and Twitter so people don’t think that’s what Mastodon is striving to be.

      • Corroded@leminal.spaceEnglish
        7·
        1 year ago

        Eugen Rochko, the software’s German creator, explained amid a flood of new users this month that he’d adopted the word “toot” early on at the urging of a popular Youtuber who’d offered him financial support as long as he continued using the term, which in addition to describing the noise created by a horn is — in American English at least — a synonym for the word “fart.”

        Rochko said at the time he was unaware of the connotation.

        I suppose it makes sense. I’ll probably keep calling them toots similar to how I call posts on X tweets.

        • blue_berry@lemmy.worldOP
          1·
          1 year ago

          They could just be called “Tweets”

          I think we should use the word Twitter consciously independent from Musk’s weird “Everything”-platform but as a more general term to describe these types of social media platforms. The truth is that the idea behind the word “Twitter” had nothing to do with the actual platform a long time ago. The common story now is that Elmo bought Twitter and killed it – or thought he did (which implies that he even could) but it was never his to kill, because ideas life forever. Good old Barbie wisdom. All he did was destroy a platform he bought. And also, micro-blogging just sounds dull and doesn’t even feel like what happens on these platforms. Whether you are using Threads or X or Rio, it doesn’t matter, what you are doing there is the same: you tweet. Just with better or worse moderation. As other noted before, the word tweeting will not just go away with the end of one platform. It will stay and the idea attached to it. The only question is which platform realizes the dream the most satisfactory and I still think the Fediverse has a good shot.

          • Corroded@leminal.spaceEnglish
            1·
            1 year ago

            Then have people expecting more or less what Twitter was on the Fediverse. I personally would rather see it verge off in it’s own direction away from a lot of what Twitter was from the mechanics to the atmosphere.

  • elouboub@kbin.social
    51·
    1 year ago

    No no no. Not everything has to be a copy. Inspired by is better. Hopefully Eugen doesn’t submit to tweeters trying to copy their shithole on the fediverse.

  • _s10e@feddit.de
    1·
    1 year ago

    You are ideas are good, but Mastodon is already Mastodon. It’s a weak brand for the general public, but a strong one for those who adopted Mastodon already. All those Fediverse applications have quirky names, but for some that’s a feature. We actually Aunt Sally on Facebook and Trump on X, not here.

    I totally dig the bird metapher, though. Maybe all those birds will flock to where the Mastodon lives. They’re different, but they get along. And the old mamooth is providing free nests for all bird species so why not give it a try.

      • Blaze@discuss.tchncs.de
        3·
        1 year ago

        I’m really okay with that, but there might be other userbases to promote to first (Reddit being the obvious one). Twitter users always seemed quite toxic to me, but indeed, the more the merrier